A 30-year-old Orlando man was killed on Friday morning when his SUV veered off a Hernando County road, struck a fence, and overturned in a cow pasture.

The fatal single-vehicle crash occurred at around 6:30 a.m. on Ayers Road, just west of Prosperity Lane, according to a Florida Highway Patrol report.

An FHP sergeant stated in the report that the Orlando man was traveling eastbound in a Toyota 4Runner when he lost control of his vehicle.

As a result, the SUV reportedly left the roadway, crashed through a nearby fence, and entered an adjacent cow pasture.

The SUV then overturned several times before coming to a final rest, according to the report.  

The driver sustained fatal injuries during the crash and was pronounced deceased at the scene.

No further details were provided by FHP.